Enfleurage has happily adapted to its new spot on West 13 Street and the store is gorgeous. It’s a completely different vibe than we had on Bleecker, where we had more of a funky feel I guess. Enfleurage is now elegant and beautiful; it could hold its own anywhere in the world and not be out of place, no matter how chic the neighborhood.
Everyone who works there seems to love it too. We no longer have to deal with a large inventory of things unrelated, just to pay the rent. So we are free to concentrate on our fabulous aromatics, and slowly we are adding classes, our own candles, soaps, candies, etc. But after 14 years we have a minute to breathe, and we’re using the time wisely.
Tom is the one who drives this new entity, and he is excellent, energetic and creative.....He got our candy made for Christmas--our frankincense candy that is. We are now outsourcing it! He’s gotten the candles done, and gift cards, and so much more.
He is helped by our other manager, (of the back), Joe. You may know him as Stacy. Joe works tirelessly on the oils, pouring, pouring, pouring, pricing, labeling, etc. He is responsible for the Essential Oils!!! He also makes the blends when I’m away, which means he usually, almost always makes them, these days. He works on the floor as well, as does everyone, as everyone at Enfleurage does everything; but we try to encourage people to do more of what they feel happy doing, and less of the stuff they hate. Seems a reasonable approach to me.
Christina runs our Education department--she writes, plans, teaches all the classes, and keeps up the events website, in addition to her usual duties at Enfleurage. Christina is an excellent source of information, particularly for learning what the oils do, and making things. She is also responsible for our excellent Enfleurage Soap line.
Ken is responsible for anything that comes from Japan. This may sound odd, but in our opinion Japan is one of the most difficult countries to deal with, including language-wise. So we have Ken to thank for our cute Japanese Aroma Diffusers, and Yuzu, when we have it. He is also responsible for talking with our Japanese customers!
If it weren’t for these guys, we wouldn’t be where we are. The store is happy, everyone in it is happy to be there, and we are getting good press these days. The latest is Condé Nast Traveler January issue! We are happy to be part of the “Oman’s Luxurious Fragrances” story! Link at end of post.
The new website has a year under its belt and is doing well. It’s much easier to update than the old one and even though we are not 100% on top of it yet, we’re lots closer than we were. Plus it’s pretty! We have sections for education and our distillery, and some of our more important oil sources--Colombia, India, and of course Oman. It’s simple but effective and we can work on it ourselves--so important. It also contributed to our dispensing with those damn paper price lists. Now we’ve got an in-house ipad with all the oils listed. We said goodbye to our old host, earthlink, when we upgraded the site. I only mention that because we were one of the first companies anywhere to make a website--we started in 1996 we were three pages at aromata.com. It was a bit sad to quit earthlink--we were one of the few “legacy” companies left!
The distillery is up, and producing, and branching out to try other fun things, but it finally came together, despite the odds. Last year, in 2011, we split from our Omani “business partner” and this has been great. Things move a lot faster now, and it’s way better overall. The distillery is beautiful, and we are back to using more a gravity fed process than we were for a while.
We make great oil, including myrrh now, and ice cream! That’s spinning off in another direction and I just want to hold on and see what happens!
I did a couple of water fasts; the first one was last April and was 10 days. I can’t say enough good things about that fast--it fixed me right up. Went on a few trips: to Southern India for floral absolutes, Northern Italy for a show, and Dubai for a class. I also did the Penn State Ice Cream short course in last February and spent Eid in Sicily just because I could. Was in the US during the summer and hung out with friends in New York and California both. Did my lovely, fun and effective health regimen in Santa Barbara--super intensive lymph work and colonics.
Both Jon and Tom came to visit in Oman--Jon came twice and made the fundamental parts of the distillery beautiful. Jon has a house painting company (as well as bunch of other stuff) and one of the cool things he does is take photos of your place, from every angle, and run them through his photo-shop based program. He will try all colors for you and you can see how they look in your house, not just a house, which is what’s normally available. He also takes into consideration light, shadow, etc. All the things that will affect the color and light of the paint job. We wound up doing the house and distillery in colors I never would have considered (turquoise! salmon!) had I not been able to look at them on his program. My living room is like something out of Tolstoy with its turquoise, white and crystal! Jon’s info at the bottom of this post, in case anyone wants help making their space cool, or building a robot, or whatever.
Tom came afterward and fixed up other stuff.
Despite the fact that I love my house, and make it as nice as I can and all that, I have Tom to thank for my back patio area, my office being a place I actually want to go into, the distillery having order in the chaos, and the maglis just being beautiful. He is the king and queen of beautiful form in function.
Since I’m on the subject, I can also thank Joe (a different one, in Oman,) for the front porch and private seating area. He is also highly organized, with a pretty eye, and respect for organization, particularly when it’s charmingly done. It seemed that was the last thing needed before the open house and now the distillery is active.
I also have to thank Dave and Eric for turning the new pump-fed disaster back into my known and loved gravity process.
We got some insane new oils in this year: Enfleurage of Hyacinth, Guava Blossom, Jasmine Sambac......and I spent my birthday with 1 ton of sambac flowers in Tamil Nadu--that’s 9 million blossoms. And I did some interesting experimentation with ice creams and got into some seriously appreciated baking.
Jon has a website for his phrasemakers--he is a genius on many fronts,and you can conatact him through this website if you are interested in the paint thing I described, or if you need to quickly learn an Asian language.
It's called Fetchaphrase