I couldn’t help but notice the claims from the blog of the owner of an essential oil company I won’t name, but suffice to say it’s a gigantic multi-level marketing company, headed by a man who is a bit controversial but who undeniably has a gift for marketing.
He says (repeatedly) in his blog that his company is the only one making frankincense essential oil in Salalah. What balderdash! He has recently (this year, 2010) set up two distilleries in Salalah, and is now writing (repeatedly) that he has supposedly asked this official body and that important person about his position as the only American company making frankincense oil in Oman and that these official bodies have confirmed it. He should also know that publishing information about meetings with important Omanis, whether real or not, is a mistake.
I don’t think that this American essential oil executive is so utterly naïve that he would not understand how information is (not) shared in The Sultanate of Oman, particularly “After 15 years of traveling to and from Oman, building relationships with the people there, and acquiring their trust”. I don’t expect that anyone, official or not, would have supplied him with concrete information regarding my presence in this country. However, it’s a stretch to think that he wouldn’t have heard anything about me, especially as he spends a little time in Salalah, in the same places that I do.
After all, I know quite a bit about how much time he spends in Oman, and how he spends it, and who he spends it with, of course. Salalah is a small town and I’ve been around for some years now. But unless he has only superficial interactions with locals then it is unlikely that he would not know about me. And he must have more than superficial interactions, since he’s set up his distilleries. Plus, I’ve met people who work for him.
I suspect that he has heard through the grapevine that there is another company, Enfleurage, which offers distilled-in-Oman frankincense oil and he has written about my supposed non-existence to boost the imagined exclusivity of his company’s presence in Oman. His company is somewhat built around the idea of “biblical” essential oils and naturally Frankincense is the main attraction.
Now, I have known he is in Salalah for some time, and I would not have mentioned it, except for these irritating blog posts he has put up. It’s an obvious swipe at me, and so I am responding. To quote him: “With respect and admiration for those who seek the truth….” And “Why must the talk about this sacred oil be marred with the negative side of the essential oil industry that is about money and power? Only those who are a part of that deception can answer that question.”
Do tell us then.
If you are essential oil enthusiast, then you probably know the company I am referring to. Anyway, for sure he is exporting some frankincense oil from Dhofar. That is undeniable. But he is not the only company. Nor was his the first. One more quote taken directly from his posting: “It is sad that there is so much deception in the world of essential oils.” Indeed.